Singapore is buzzing with innovation
Imagine a place where the world’s innovators in the coffee, tea, and sweets industries gather to unveil new products and discuss new strategies. Then imagine a host of baristas competing to create the best coffee and the most beautiful latte art. Now, smell the freshly baked bread as expert pastry chefs compete.
You’ve just pictured Cafe Asia, where Sweets & Bakes Asia and the International Coffee and Tea Industry Expo gather under one roof. And you've pictured the scene I just so happened to stumble upon at the Marina Bay Sands while on an unexpected two-day layover in Singapore.
I love innovation, and I especially love to be among the first to know about a new product, so imagine my delight when they welcomed me with a personal guide for the event. (Thanks, Andrew!) New information is no good if it’s kept to yourself, so I’m excited to share what I’ve discovered with you.
Coffee
Cafene Coffee Beans- Much like Joseph Fry revolutionized the world of cocoa in 1847 with the invention of the chocolate bar, Flavio Abaurre is revolutionizing the world of coffee with Cafene coffee beans, the world's first edible coffee.
Cafene coffee bean shaped candies look like chocolate and have a texture similar to chocolate… but they’re made entirely of Arabic coffee beans! Invented in Brazil three years ago, these caffeinated treats have crossed the Atlantic and are breaking into the market in Singapore. The beans are roasted on the farms where they’re cultivated and the manufacturing process is careful to preserve all of the health benefits of coffee. Be careful not to have too many, or you'll still be thinking about Cafene at 4am instead of sleeping.
Cafella- This is Cafene’s version of Nutella, made with coffee and almond paste, it can be used in the same ways that you’d typically use Nutella.
Tea
When I think tea, I think ladies’ lunches and fancy china held with white-gloved hands. A few innovative companies in Singapore are aiming to change that.
BREW is a modern tea concept by A. Muse projects, where wine, alcohol and coffee inspire unique blends of tea. BREW founder, Angela, told me that “people are used to English Breakfast, which is a blend. Why not try something fun? People have been surprised at all the flavors you can recreate with a blend of teas.” With blends like Rose Moscato, Scotch, Caramel Macchiato, Sangria Punch, and Merlot, these teas are tasty hot or cold.
And the packaging is on point. Sold in little test tubes, the presentation alone is worth the purchase. If you’re in Singapore, stop by Naiise or Curious Palette to pick up some BREW by A. Muse teas.
This year, they’ll open Ion Basement 4, where they’ll serve premium tea from beer taps. They also enjoy teaching customers about alternative ways to make tea for cold brews and mocktails. Their advice? Add a little lemonade or soda to a fruity blend of tea for a refreshing beverage.
If you're in the market for a $37,000 teapot, head over to Old Village PuEr Pte Ltd. Made of the same material of Samurai swords by a Japanese master craftsman, these teapots are something special. 
The artisans at Cafe Asia were full of creative energy, taking products that have been around for thousands of years and creating new life from them. If you make it to Singapore, share in the innovation and visit their shops!













What fun, Brittany! Love all your posts, but as a tea enthusiast (who drinks a couple of "Scottish" or "New Year's Blend" from my favorite purple ceramic mug every morning...no white gloves for me!), found the innovations in tea and coffee marketing especially interesting. Glad your travels continue to present such happy surprises, and you're rolling with the challenges, too.
Lots of love from Aunt Diane
I love tea, too! Must be genetic 😉 Hopefully the blends from A. Muse Projects will make it across the pond one day! Love you!
This is so great. I love it when people come up with a new twist on old favorites. I would definitely fall in love with Cafella, I mean Coffee and Nutella, what is not to love?!? And since I am also a tea lover, I would love the mix and match tea bar and play around with the different flavors.
I know!! I'm hoping that Cafella makes it to New Zealand next!!
NIce. I hope you tried the traditional style of making coffee while you were in Singapore as well. I loved it. 🙂
I didn't ? I'm actually a new coffee drinker, so I stuck to tea while I was in Singapore. Sounds like a good reason to go back!
My two favorite beverages everyday: coffee and tea - in the same place... at the same time... with new and novel products? OMG must gooooooo
You should plan a trip to Cafe Asia for next year! I loved learning about all the innovations and meeting people passionate about what the future holds for their industry!
How interesting to blend tea that way. Its definitely thinking outside the box! Thanks for sharing.
Yeah!! I loved the creativity!
I can just imagine how excited you were to find this on your Singapore layover. I would have been, as a complete tea addict! Just found your site and will be checking out more!
Thanks so much, Jenny! It really was amazing to stumble upon a convention that seemed made for me 🙂
I've been planning a trip to Singapore to visit some family, and reading this couldn't have come at a better time. I can't wait to try those cafene coffee candies!!
I hope you have an amazing trip! I've got another blog coming soon... but make sure you visit Hector at Bibing in China Town for some bingsu!!
So interesting! Adding a few of these places to my list when I get around to visiting Singapore.
🙂 I hope you love it!